proudly sporting the tape in games, carrying that six-colour symbol of equality into the heart of the action. What’s more, the first stick from that Oilers skills competition now sits in the Hockey Hall of Fame.
“Any movement, it’s not about any one individual or about a product or an item — it’s about the people. And that’s what’s made Pride Tape so powerful. All of the individual stories that have emerged, and the kind of conversations Pride Tape has been able to engender,” says Wells. “We always say, wrapping your stick is just the first step — the power’s really about the conversation that happens.”
And in discussions with the likes of Gabriel about the state of their mission and how it plays out in NHL locker rooms, they see reason for optimism as well as plenty of work still to be done.