Separately, property developer CapitaLand said on Monday that it will boost its recovery in China with a digitalisation strategy to cope with the"new normal" post-pandemic.
Online sales on CapitaStar helped CapitaLand mall tenants expand their geographical reach, with 45 per cent of CapitaStar’s gross merchandise value attributed to shoppers outside the stores’ cities, the developer said.The CapitaStar platform currently lists over 60,000 stock keeping units, some of which can be picked up in physical stores in addition to home delivery, which can drive footfall to CapitaLand malls.
Earlier in March, CapitaLand launched a “Homes” feature on CapitaStar’s WeChat account catering to house hunters in China. Over 2,700 viewing appointments were booked through the feature by end May, it said. The “Next-Ten” stores use data insights and social media marketing to support participating retailers in making sales 24/7 online and offline without space constraints.
eCapitaMall is a digital mall that lets shoppers browse online before purchasing in-store, or browse in-store before purchasing online, while Capita3Eats is a food-ordering platform that lets consumers order delivery, takeaway or dine-in at eateries in CapitaLand malls.
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Source: The Straits Times - 🏆 8. / 63 Read more »