Major League Soccer has a 25-year plan, but it needs to secure huge media deals first

, a sports marketing consulting firm, said the MLS should have no issue seeking a decent rights package as there will be plenty of platforms that are looking for content.

"The challenge of sports is to somehow make people want to see Atlanta play Seattle on a Sunday afternoon, and they live in St. Louis, or they live in Nashville, or they live in New York," Ponturo said. "We [watch other sports] because we have equity built up, and we do that because we want to watch LeBron James play or Tom Brady play. So, it's about selling a national appeal which is more than likely going to be driven by [players].

In 2022, Sacramento and St. Louis – which is owned by Carolyn Kindle Betz, the granddaughter of Enterprise Rent-A-Car founder Jack Taylor.

Need to find a way to air commercials to get big money

Needs to get rid of salary caps and add relegation or it will always be a second rate league.

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