A make-up brand aimed at men will be available across the country after its trial on London's Oxford Street exceeded expectations.
War Paint for Men won the backing of two investors on the BBC's Dragons' Den and began a trial in John Lewis' Oxford Street store in January. The department store brand has now announced it will make the brand available online after demand was more than 50% higher than expected during the trial.The make-up will also be permanently stocked on Oxford Street.
The department store's beauty buyer, Charlotte West, said it made sense to make War Paint a permanent fixture alongside other brands, adding that men have been using make-up for"some time".Ms West said:"Self-care isn't just for women - we know that men want to look and feel great too, which is why we continue to invest in products to help them achieve this."
War Paint founder Daniel Gray said:"We are finally starting to see men's make-up become the norm and break the stigma that has been around for years."
It’ll be next to the soy milk
So men can’t already use women’s make up? Imagine a world that wants us all the be equal then does this. It’s all bollox.
you mean makeup?
More like... Makeup for Nancy boys
Investor and client
War paint for going into a sword fight. 😂
No no no no no no no no fucking no
Great. Now we can look as rediculous as women.