Rugby Australia to include Foxtel in rights tender despite threats to walk away

Foxtel, alongside Australia's three commercial TV networks, digital giants such as Amazon and telecommunications giant Optus, will be asked to sign non-disclosure agreements this week, as Rugby Australia prepares to take its rights to an open tender for the first time in 25 years.Getty

However, as of Sunday night, Foxtel had not formally conveyed the message to Rugby Australia that it would walk away from the process, sources said. The fraught negotiations come with Foxtel facing financial pressures of its own as subscribers switch to cheaper online streaming services. Last year, after booking a $417 million financial loss, the pay TV provider told investors that it would cut back spending on "non-marquee" sporting content.

Optus is considered a serious contender for the rights after making an unsuccessful play for the Rugby World Cup last year. The telco has amassed 800,000 active users for its streaming service, which is centred on the English Premier League and European soccer.out-going chief executive Allen Lew said the telco was"always out there looking" at potential new sports and content rights, and was focused on seeing what the company could do beyond soccer.

zoesam93 I bid $3.50

zoesam93 why? does anyone bother watching the rugby on foxtel? There is a boycott of Murdoch media going on and Foxtel is at the centre of it. How many watched any of the games in the last few weeks?

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Rugby Australia and Fox Sports' broken marriage needs a divorce lawyerWhen neither party can give the other what it needs, it's time to walk away and try and not to damage the kids. At last Murdoch’s influence is falling apart. Ditch the zombie goth raelenecastle give back your 839k a year. Phil Kearns ceo Twiggy Forest chair in... promote the game. If the Wallabies keep lising the game will be bankrupt.rugbyaustralia auspol RA needs a priest to administer the last rites. She has to go!
Source: smh - 🏆 6. / 80 Read more »