PETA is retiring its infamous nude anti-fur campaign

’s hard-fought battle against fur is finally over, and they have emerged from it victorious. Their long-running sex-forward campaign, “I’d Rather Go Naked Than Wear Fur”, has achieved exactly what it sought to do.

Harnessing the star power of celebrities like Tyra Banks and Pamela Anderson, PETA created a series of attention-grabbing, instantly-recognisable political statements by featuring nude glamour shots in their iconic anti-fur ads. Now, in fashion’s current landscape, the animal rights group feels that their consciousness-raising campaign is no longer relevant.

Indeed, some of the most influential names in the business have come out against fur in recent years. The laundry list of industry titans who have promised to never again use the material in their collections includes

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PETA cancels star-studded ‘I’d Rather Go Naked Than Wear Fur’ campaignThe Virginia-based animal rights organization says, 'We now want success in other areas.'
Source: Yahoo Lifestyle - 🏆 365. / 59 Read more »

PETA cancels star-studded ‘I’d Rather Go Naked Than Wear Fur’ campaignThe Virginia-based animal rights organization says, 'We now want success in other areas.'
Source: Yahoo Lifestyle - 🏆 365. / 59 Read more »