English soccer's governing body agreed a media rights deal with IMG in January 2017 and bookmaker Bet365 then acquired the rights to show FA Cup games live from the 2018-19 season, before the FA had ceased all commercial agreements with gambling firms in June that year.
"This deal was agreed before we made a clear decision on the FA's relationship with gambling companies in June 2017 when we ended our partnership with Ladbrokes," the BBC quoted the FA as saying. Sports minister Nigel Adams added in a tweet that governing bodies had to be mindful of the impact that problem gambling can have on the most vulnerable sections of society.
"Bet365 does not sponsor the FA or the FA Cup and does not have any direct commercial agreement with the FA," the bookmaker said in a statement to the BBC.
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