REDWOOD CITY, California: Impossible Foods on Monday launched a plant-based sausage patty that will be tested in 139 Burger King restaurants later this month, entering a category dominated by rival Beyond Meat.
"The number of people who are eating pork from pigs is humongous and the fraction of that market that is captured by plant-based products is tiny," Pat Brown, the chief executive of Impossible Foods, told Reuters in a recent interview. The company has been called out by analysts for selling only one type of plant-based meat since 2016, when it launched its burger.
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