WASHINGTON: U.S. retailers including Walmart Inc will add"Do Not Sell My Info" links to their websites and signage in stores starting Jan. 1, allowing California shoppers to understand for the first time what personal and other data the retailers collect, sources said.
Draft regulations around the law were released in October. Retailers did not anticipate having to add signs in their stores, which are required by the regulations but were not part of the original statute. Requiring signs in stores is not an effective use of retailers' dollars, said Nicholas Ahrens, a vice president at the Retail Industry Leaders Association, who leads its tech policy.
Home Depot spokeswoman Sara Gorman said the California law introduces new requirements but does not change the company's"deliberate approach to customer data and privacy." Amazon will launch a revised privacy notice and will review the final regulations to"understand what signage may be required to inform customers how to find the privacy notice" at its stores, the spokeswoman added.Some national chains such as Sherwin-Williams, which sells paints and coatings, have already begun adding links on their websites in California, Reuters has found. The company did not respond to requests for comment.
An economic impact assessment prepared for the California Attorney General's office by an independent research firm found compliance with the regulations will cost businesses between US$467 million and US$16.5 billion between 2020 and 2030. Industry estimates peg initial compliance costs at over US$50 billion.
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