Bell Canada received an exclusive licence from the NFL in 2013 to broadcast the Super Bowl in Canada and sold ad time to Canadian businesses to be inserted into the program on both Canadian and American stations. The practice denied Canadian viewers a chance to see U.S. commercials that often generated as much buzz as the game.
In 2016, Canada's federal broadcast regulator decided it was not in the public interest to substitute Canadian ads for U.S. ones on American channels available in Canada. Bell, which owns CTV News, said the regulator's decision cost it viewers and millions of dollars in revenue, prompting an appeal from the broadcaster and the NFL.
Canada's Federal Court of Appeal rejected the challenge, saying Parliament intended the regulator to decide how best to balance competing policy objectives related to broadcasting in Canada.
If you know what you’re doing you will.
makecanadagreatagain
The Canadian companies who pushed for this even put 1/10th of the effort that the American companies do for the advantage of advertising at the superbowl then it would be worth it. We know they won't.
Download NordVPN and set your location to the U.S. That way, you can bypass the bubble they put us all in here in Canada.
This Canadian won’t see the half time show either.
We don't care.
Maybe one day this would be reversed, US wanting to see OUR commercials ! Step it up Canada, your commercials aren’t worthy!
Just pause your PVR when the commercials start, fast forward after a couple minutes and voila , no commercials!
In their place we’ll see ads for a&w poutine and Beachcomber reruns. The Canadian half time show will featureMitsou suffering a wardrobe malfunction at the hands of Stomping Tom....
The writing was on the wall for that as the television stations were losing viewers, money, etc etc. Oh well...YOUTUBE !
Live near Buffalo. Have antenna. Canada is welcome at my house to watch.
Who wants to see that garbage
Wow. Colour me heartbroken🙄
It is called the internet
Type In GOOGLE to watch the Super Bowl.
Then we won't watch the super bowl
Don't care.
Get to watch the same tired old ads we have watched all year when we watch a sport event. Maybe investing some money in new and entertaining ads may sovle this issue.
BellMediaPR I mute commercials. Too loud and obnoxious.
That is racist.
The old HD antenna has been saving me from unlimited cable/sat funding commercials.
This is so easy to bypass it's not worth mentioning. Not to mention the idiot bots would ruin it in 24 hrs
This viewer doesn’t care because I don’t watch commercials 👍👍👍
What does that tell you? The super bowl ain’t worth watching without the commercials hahaha ... I don’t watch football anyone so I’m not miss a gd thing. Lol
And just like that , life in Canada became even more bland and boring.
In other news, water is wet
Who cares. Nobody is watching that trash anyway.
Thanks to Bell bellcanadalies We need to tell our providers that if we turn on an american station, we get the US feed. Let Canadian Tire, Boston Pizza, Toyota Canada buy the ads on US Stations.
Who cares?
Well we will if you watch from streaming sites.
This sucks.
Greedy cable companies. 🖕
Uh, I guess YouTube just vanished eh?
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