Farrell only calls himself ‘investor,’ ‘banker’ or ‘lawyer’ — until it comes to the ballot

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In public appearances, his campaign website, and donations to other campaigns, Farrell is a VC or investor—never a 'small business owner.'

invites in bold black font, urging viewers to read on. “Mark was a lawyer, investment banker, and co-founded Thayer Ventures, an investment firm focused on the travel and mobility sectors,” a reader learns. In meeting Mark, a reader never encounters the words “small business owner.”

Still, in all likelihood, he will be allowed to use the “small business owner” designation come November. The ballot designation, around since 1931 in California and unused by other states, can be a way for candidates to speak to voters, many of whom may first learn of the candidate’s existence when filling out their ballot. As such, academics and election lawyers said, it can be a powerful tool for winning over voters.

“We don’t have anything else to add,” said Jess Montejano, Farrell’s campaign spokesperson, who did not give any comment regarding this designation. The period for “public review and possible legal challenge” of the ballot designations — among other possible challenges — is 10 days, from June 12 to June 24, accordingdoes not refer to any federal, state or city definitions but instead offers candidates a list of questions that should be answered yes to determine if a designation is accurate.

 

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